Buyer personas are an important resource in the organisation's playbook. They are living documents that need to be used, updated, discussed, and fine-tuned regularly. Just like a purpose-driven organisation that keeps on going irrespective of environmental upheavals, buyer personas help at a foundational level to the mission of the company and in the long run contribute to the robustness of the brand.
In this episode we discuss the importance of working on holistic wellbeing while getting our hustle on.
We have shared some practical tips that all entrepreneurs can start following in order to have the right balance between work and personal wellbeing.
Elie Ghoussoub, co-founder of DASS Solutions, shares with us his unique perspective on entrepreneurship, how he discovered his passion for helping make this world a safer and more inclusive place and what it takes to chase your dreams.
In this episode, Evan and Warsha share their best practices to help you achieve your goals faster by focusing on the milestones and as a bonus they have also shared some great tips to avoid distractions along the way.
In this Masters’ Spotlight episode, we welcome, Reim El Houni, Founder and CEO of Ti22 Films and dubai ON demand. Reim shares with us her meticulous journey from TV producer to setting up and running her own business.
In today’s special episode, Warsha and Evan tell their story and discuss the milestones that defined their entrepreneurial journey. Through each of these anecdotes, they have shared the mentoring lessons they have learnt over the years from their parents, grandparents and colleagues coupled with their own experiences.
Welcome to the latest instalment of our Masters’ Spotlight Series. In this episode, we had an incredible conversation with Jatin Sachdeva, the founder and CEO of Au Pure, the leading integrator of Air Quality Solutions based here in Dubai. Jatin comes from a strong corporate background of 17 years and now he is responsible for creating and leading an Indoor Air Quality Solutions provider for the Middle East and Africa region.
Our guest today, Ramzi Ghurani is the Managing Partner of Petra Insurance Brokers. Ramzi shares with us his nuggets of wisdom gained over the span of more than 20 years from his impressive background in insurance, risk management, branding, and business development.
In this episode Marilyn shares with us her captivating story of starting her own company during the height of the pandemic. She has infused her passion for collaboration, innovation, and creativity, along with her vision to empower teams across the world into her business.
Today we are in conversation with Darren Carrington, Founder and Director of YouNique Consulting, as he gives great insight into his background in broadcasting and radio and his transition to entrepreneurship.
Dhiren Bhatia is Founder and Managing Director of Cloudscape Technologies and host of the Elevated Entrepreneur Podcast. Dhiren shares a wonderful journey from Dubai to Canada (and back again), his learnings from corporate and wins in Cloudscape.
Today's we are talking to Amanda Perry, CEO and MD of Vitality Management Solutions, the UAE's first and only female-focused business accelerator.
Whether you're a seasoned entrepreneur or just starting out, there is so much you can take away from Amanda Perry's wisdom and incredible insights.
Rayhan Aleem, Managing Partner of Alpha Pro Partners, takes us through his journey from working in the corporate world to starting his own business in the UK and Dubai. Rayhan has many great tips for business owners and entrepreneurs regarding their financials so grab your headphones and join us!
In today's episode, we're reviewing the Cash Conversion Cycle.
This is one of the most essential metrics to measure the efficiency of cash management within your business, and without knowing where your money goes and flows, you'll have a difficult time scaling up your business.